Grab a bunch of Christmas sales for your Etsy shop

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Christmas is the most wonderful time of the year. Holidays, winter, family, friends, celebrations, gifts and what more do we need to make the best moments of our life. This christmas, you are gonna be more happy than ever with a bunch of Christmas sales for your Etsy shop.

Why is Christmas season so important for sales on my Etsy shop?

Christmas is also a great season for shopping. People buy gifts, christmas decors, clothing and lot more. The most important of them are personalised gifts for their loved ones. They want those gifts to be unique and attractive to make their loved ones feel special. Etsy is the best place to buy such unique and personalised gifts. There are a lot of people searching for these on Etsy during late November to the beginning of January. Search statistic reports from Google also proves the same. So its a great time to grab a bunch of Christmas sales for your shop.

Its winter and there are a lot of things up for grabs on Etsy to get along the winter especially Crochet hats, sweaters, gloves and a lot more. If a product caters the needs of both Christmas and winter, it could be the best buy for this season. For example, A crochet sweater or scarf with a Christmas quote or Santa on it.

Many Etsy sellers have already taken action to show up to the christmas buyers crowd. A search for “Christmas” on etsy returned over 2 million results. There are gifts, decors, Christmas clothing, cookie cutters and lot more among these 2 million results. Its interesting to know what are people looking for during the Christmas season. That will even give you ideas about what to make specially for this season.

Grab Christmas sales for Etsy shop - Etsy search results for "Christmas"

Etsy search results for “Christmas”

What do people search for during the Christmas season?

You could simply guess what all things people buy during Christmas. But you need to know what exactly do they search for in a marketplace like Etsy and even on search engines like Google.

Simply typing in “christmas” on Etsy’s search box will give you the top searches related to it in the suggestions.

Grab christmas sales for your Etsy shop - Christmas search suggestions by Etsy

Christmas search suggestions by Etsy

Google Keyword research show the popular searches during the last year’s christmas season.

Grab christmas sales for your Etsy shop - christmas search keywords google

These stats show that most of the people look for gifts for their loved ones. Christmas ornaments, christmas decorations stocking stuffers etc are also in high demand. Those are the search stats from United states and Canada only. The average monthly searches are way higher when we take it globally.

You could also use Pinterest to find what people search for and share about Christmas. Pinterest is a great place to discover or find ideas for unique gifts and collectibles. Here is a screenshot of search results for “christmas gifts” on Pinterest. The suggestions on top gives you ideas about what people look for.

pinterest-search

I don’t sell anything related to Christmas, can I also grab some Christmas sales?

I guess you might be wondering about it now. The answer is ‘YES’. You could grab some sales too. You just need to make your item useful for this season, may be as a gift, decor, or something else. See the products that came up on the first page of Etsy search results for the term “christmas gift”.

Grab christmas sales ofr your etsy shop - Etsy search results for "Christmas gift"

Etsy search results for “Christmas gift”

If you have a look at these products, you could see that these are not essentially “Christmas stuff”. They are just general items on sale on Etsy for the whole year. But they could be given as gifts for Christmas. That makes them Christmas stuff or a thing of interest for this season. Try it yourself, go to https://www.etsy.com/search?q=christmas%20gift&order=most_relevant . You’ll definitely see a lot of such items in the results. So, obviously you could grab some Christmas sales for your shop too.

How to show up on Etsy search results for Christmas keywords

You might be wondering, how did these items show up for the search term “christmas gift”? SEO (search engine optimization) is the answer. SEO simply means optimizing your items to make them easily discoverable by Etsy’s search system for a particular search term like “christmas gift”. To learn how to boost your sales for the entire year with SEO, grab our free ebook “The complete guide to SEO for Etsy“. For now, we will see how to do it for this Christmas season. Now pick the items on your shop that could be useful for christmas. To make it easy, think ‘gift’, ‘christmas decor’, ‘christmas food’ and anything that you find useful for Christmas.

First of all, identify the christmas related keywords that people search for which are applicable to your product. For example, if you are selling scarf, you may use “christmas gift”, or more specifically if you sell a t-shirt that says “The best dad ever”, you could use “christmas gift for dad” and even “christmas gift idea” as the keyword. If you sell a painting, you could use both “christmas gift” and “christmas decor” or “christmas decoration”. If you sell a unique t-shirt for men, you could use the keyword “Christmas gift for boyfriend”.

Once you identify the keywords, its time to use it on your listing. We need to use the keyword in the title and tags to get found on search for those keywords. You could use multiple keywords in different tags. Here are the steps to do it.

To show you an example lets take this product from the shop EverythingPrettyShop:

gift-for-dad-example

A gift for Dads from the shop ‘EverythingPrettyShop’

Lets use the keywords “Christmas gift for dad” (the main or most specific one), “christmas gift”, “christmas gift idea” and even “christmas present” (synonym for gift).

  1. Go to ‘edit listing’

    Go to your shop and edit the listing you picked. Not sure about how to get to the editing page? Here is an article to help you with: https://www.etsy.com/in-en/help/article/183

  2. Edit your title

    Edit your title to add the main keyword. For this example, add “Christmas gift for dad” in the title. Etsy shows around the first 36-40 characters of the listing title on search results. So you have to be sure to describe what your product is within these first 30-40 characters. So, its best to add “Christmas gift for dad” after the main product name. In this example it could be “Keychain gift to dad, christmas gift for dad, I will always be with you by daughter” or something like that.

  3. Edit your tags

    Tags are yet another important factor for SEO for etsy. We have already written an entire article about creating the best tags for Etsy for more sales. Here we have to add both the main keyword/phrase and the others as tags. So, for this example we have to add “Christmas gift dad” (since “Christmas gift for dad” is longer than 20 characters), “christmas gift”, “christmas gift idea” and “christmas present” as tags. If you have already used up all the 13 tags, remove the least specific tags among them to make space for the christmas tags.

  4. Save the changes and renew the listing if possible

    Save the changes you made to the listing. If possible, I mean if you don’t mind affording the little price, renew the listing. Renewing listings seems to help you rank higher in highly crowded search results. Try it out a couple of items and see if it helps. Its definitely worth a try.

  5. Search for the christmas keywords and check your position on search

    Find your position on search for those Christmas keywords we used by searching for them after a while. Keep in mind that it may take some time for the changes to reflect on Etsy search. You could also find more keywords, or even more specific keywords which will have lesser competition and apply them with these exact steps.

If you are editing multiple listings, try using different Christmas keywords for each of them especially in the title to show up on searches for each of those keywords. Using the same keywords for all your listings will not bring all your listings higher on search.

Promoting for Christmas sales for your Etsy shop outside Etsy

There are a lot of places to promote your shop for this Christmas online and offline. Social media is your best bet for promoting online. People love to see great gifts and collectibles relevant to the holiday seasons on their news feeds and they will be more than happy to share them among their friends and would even buy them for their loved ones. Here are a few of the best ways to promote online to boost your sales this Christmas season.

  1. Pinterest

    I have put Pinterest first because it the number one in referring sales to online shops among all the social networks. The ‘purchase intend’ for Pinterest users and way more than those on Facebook, Twitter etc. People use Pinterest to collect the best products they find online and they search there to discover new products to buy. During this festival season, for gifting where uniqueness is the key, people try their best to find the best gifts out there. And obviously, Pinterest is a great place to find them.

    If you have a Pinterest profile(or even a dedicated board) for your shop, pin the Christmas items to the board after editing the item listing to add Christmas keywords as you learned just now. You could even ask your friends to re-pin them to their profile to get more exposure quickly. If you are a member of some group boards(relevant to what you have to share), you could pin there too. There a lot more ways to promote on Pinterest that we have written an entire article about promoting your shop on Pinterest for more sales.

  2. Facebook

    I believe I don’t need to say a lot about ‘why’ you should promote on Facebook. I would rather jump into ‘how’ to promote your Christmas items on Etsy through Facebook.

    1. Share on your Facebook page or profile

      If you have a Facebook page for your Etsy shop (hey, you should definitely have one), share your items there. If not, share them on your personal profile. You could even ask your friends to share them. Christmas gifts are definitely something everyone might be looking for during this season. So whatever exposure you get will help you get more sales.

    2. Use Hashtags while sharing

      Using hashtags will help show up for people searching for those hashtags or those who click on the same hashtags on posts by others. So, find some popular hashtags (that is used in a good number of posts these days) and include them in your posts about the christmas items for sale on your shop. Here are a few quick and important hashtags : #christmasgift, #christmasgifts, #christmasdecor, #christmas, #holidays.
      A quick search for those hashtags brought up some posts by other Etsy sellers like you.

      christmas-facebook-hashtag

      A facebook post with hashtag #christmasdecor on the Facebook page of Etsy shop “TheVintageGipsy’

       

    3. Post on relevant Facebook groups

      Posting on relevant groups on Facebook will get you great exposure and finally more sales. There are too many Facebook groups about Christmas and Christmas gifts. And there are a lot more about what you sell. For example if you sell something that makes a great Christmas gift for a Dad, you could post on groups about love for Dad. The Facebook graph search is there to help you. Just search for ‘Groups named “I love my dad”‘ or something like that. Find the groups, join them and post there (only if the group rules allow you to do so). Remember, never spam. Respect the rules of the group and members out there. Post only relevant posts on relevant groups. You gotta add some value to the discussions out there.

      facebook-groups-search-result

      Search results on Facebook for groups about “christmas gifts”

  3. Other product discovery sites like WANELO, Fancy.com, etc

    Product discovery sites like Wanelo, Fancy, etc where people collect and share interesting products from different online shops are a great place to promote your shop. The purchase intend of people on these sites are way higher than those on even Pinterest. People search on these sites to find products to buy which are collected or liked by other people. Wanelo has a huge number of visitors every day, and for the Christmas season, many of them might be looking for gifts, decor and all. If your listing could show up on these searches, you are definitely gonna at least a few sale. A quick search for “Christmas gift” on Wanelo returned more than 15,000 results. It include a lot of products from Etsy. So, just take action now! Create an account on these sites and post your items there.

    wanelo-christmas-gifts

  4. Youtube

    Youtube is yet another important and easy way to get more visitors to your shop and get a lot of sales. To learn how to boost sales on your Etsy shop with youtube videos, read our article about it here. You could just create simple videos about your Christmas items and upload them to youtube with proper title and tags, with the link to your shop in the video description. Viewers of the video would be interested to buy the product and use the link on the description to reach your shop and that will improve your Christmas sales a lot. You could also share the video on Facebook (along with your shop link). If the video is great enough to be shared along, you will get a lot of viral reach and pretty good sales. Well, I wont suggest putting too much time into this, especially if you don’t have experience in creating a video. But, if you have a lot of time after taking all other steps you learned just now, you could definitely give it a try. For ideas about what videos you could make, read our blog post I just mentioned about the same topic.

How to boost your christmas sales further more!

When people get into the shopping spree, there is something that could make them attracted to your product than the product itself. Guess what! Its DISCOUNTS. People love it. Try to introduce an attractive discount for your Christmas items or your entire shops for this Christmas season. Promote the discount social media like we just discussed now. It will attract more eyeballs and would bring you more sales for this festival season. Remember, it may not work for every shop and every product, but could definitely attract people. So you could try it for a week or so once the Christmas shopping spree starts and see the results. Not sure how to create a coupon/discount code? Here is a guide by Etsy about it: https://www.etsy.com/in-en/help/article/349

So, what are you waiting for? Act now and make the most out of this holiday season! Happy selling!

Do you need something more? Or do you have something to add or some experience to share? Let us know in the comments. We at “Etsy Trainer” are always happy to help you.

How to increase Etsy sales using Pinterest

Pinterest is a place to discover ideas for all your projects and interests, hand-picked by people like you.

In Pinterest you can share and organize all the beautiful things that you find on web. Pinterest is all about Pins and these Pins can be explained as visual bookmarks that can be stored in places called Boards (or simply ‘collections’). Clicking on these pins (images) will take you to the bookmarked webpage.

Why should I use Pinterest to promote my Etsy shop?

Its simple because Pinterest drives more referral traffic than most of the other Social networks including Google Plus and Twitter. Its second only to Facebook in referral traffic. In 2012 Pinterest became the fastest independent site in history to cross 10 million users. Now it has more than 41 million unique monthly visitors as of November, 2014. Pinterest is different from other social media networks. It works on a whole new platform that concentrate only on images. So it goes perfectly hand in hand with Etsy. Pinterest users have more shopping mentality than all the other social media networks. Like Etsians, most of the Pinners are attracted to creativity and uniqueness. Too many people browse Pinterest to discover new products to collect and discover. For example, if you are looking for a unique gifting idea, search on Pinterest and you will find a lot of ideas, inspiration and products to choose from. All you have to do is let the users find your products on Pinterest and drive them to your shop! Your sales will automatically increase.

The most important factor that all Etsians should consider to increase Etsy sales using Pinterest is the long ‘shelf life’ of the Pins (posts or bookmarks on Pinterest). To understand shelf life you have to get an idea about half life of a post. Half life of a post is a point at which the post have received 50% of all the attention it’s going to get. When you post something on Facebook and Twitter it will exist there for a long time, may be forever but the relevancy of these posts will be for just a few hours. After that people stop engaging with these post. Engaging means commenting, liking, tweeting etc. Facebook and Twitter will give you a high initial boost but after one or two days the exposure of those posts drops drastically. According to Piqora, in Pinterest 70% of the clicks happens within the first two days and remaining 30% of the click come all the way through 30 days and beyond. For example, I want to find a “Ruby Red Ring” in Pinterest, when I search for it the first pin shown is from Etsy and is pinned 37 weeks ago. You can check it yourselves at http://pinterest.com/search/pins/?q=ruby+red+ring. So be patient, even if there is no initial returns like that you receive from Facebook and Twitter, don’t worry, Pins enjoy a long shelf life. You will keep getting visitor to your shop for more than even a year.

Pins from Etsy with long shelf life

Pins from Etsy have long shelf life

What should I do to increase Etsy sales using Pinterest

  1. Create a Business account in Pinterest

    Increase  Etsy Sales using Pinterest Business Page

    Etsy business page

    Pinterest offers business specific account for business purposes. You can start a business account at business.pinterest.com. A business account is just like a normal Pinterest account but represents a business rather than a person. Its just like a Facebook page for your Etsy shop. If you are already using a personal account for business purpose, you can convert that account to business account. Pinterest is also planning to introduce a whole set of new features exclusively for business accounts. They have already introduced Rich pins(explained below) and an Analytic tool. If new tools are introduced they will automatically notify the business accounts. Pinterest also have added tutorial materials for business personal for helping them learn about business by themselves. As an Etsy seller, you are running a real business and a business account is what is best suited for you. After all, its free!

    Product Pins

    A Product Pin

    A product pin

    Product pins are a type of Rich Pins introduced by Pinterest for shopping sites like Etsy. As Pinterest explained “Rich Pins are Pins that include extra information right on the Pin itself”. These extra information in Product Pin is the price and availability of the products. It improves the buying mentality of users. It also increases the click through rate (the ratio of number of people visiting your shop to the number of people viewing the pin). More clicks and visitors means more sales. When we pin directly from Etsy, Pinterest consider those pins as a Product pin. There is also a chance for your Product pins to get featured in Pinterest’s Gift sections.

  2. Choose Creative and Unique Images

    Pinterest is a visual medium and is all about images. The image is what makes a pin stand out and grab attention of the user while browsing through a huge list of pins. The title and description comes next. Images give the first impression to the users which make them decide whether to click it or not. For an Etsian, sales is the most important factor. We want people to click through and buy our product. In order for them to click, the image should be eye-catching and they have to be unique and should be able to stand out from the rest. Its all about increasing the buying mentality of the users, remember Pinners are here to pass time, discover and repin. The right images can also be a powerful branding and marketing tool. That’s why picture-sharing sites like Pinterest and Instagram have been so successful.

  3. Make it ‘Pinteresting’

    Successful Pinners try to tell their stories through each pin. Its their way of creating a personal connection with the users. Pin contents that increase curiosity of an user, pinning interesting content is the faster way of increasing followers. Make interesting and creative names for your boards, make them more clickable. Another important factor for making boards more clickable and attractive are their cover photos (the main image of the board). Make it an eye-catching one to increase the chances for getting followed. Always keep your board fresh with fresh pins and show a clean message with each pin.

  4. Don’t be shy to pin about yourselves and about your shop

    Create a Special board for featuring you and your shop. It will help you establish a personal connection and trust between you and other users. It will also help you create a brand awareness for your shop. You cloud also pin behind the scene photos of making your items. Be yourself in pinning. You can also become a contributor of other boards (group boards) about products or ideas related to your shop. Add value to the community by pinning interesting pins to these boards. People need to come back to your boards frequently, the more they come back more repins and more sales you get.

  5. Promote Holiday products using Pinterest

    A Christmas pin for increasing Etsy sales using Pinterest

    A pin of a Christmas gift on Etsy

    One of the best way to increase Etsy sales using Pinterest is to utilize holiday shopping. Sales increase drastically in almost every field during the Holiday season. We have covered a detailed way to boost  Etsy sales during Christmas season. One of the best way is to do so is to create special boards for seasonal gifts. Just creating a separate board is not enough. Say New Year is getting near, you can create a board with title “Special New Year Gifts”.  You could pin the products specific for a new year but the advantage is that you could also pin already existing products that could be given as a new year gift.  You have to identify what type words people search for like “Special Gift for my Wife”, “Last minute Gift for My Wife”, “Gifts to impress My Husband”. You have to carefully plan the Key words to use in the title and description. Searches during the holidays drive a lot of traffic, so keyword planning is an important factor. We have already covered about how to use Key word Planning and SEO (Search Engine Optimisation) to boost sales in our e-book “Complete Guide to Etsy SEO“.
    You could also choose the order of boards displayed on your Pinterest profile. Bring the boards relevant to the current season to the top to get them more attention and finally more followers.

  6. Don’t make Pinterest all about you.

    Yes we have to keep a business mind because our final target is sales of our product but don’t make Pinterest all about you. Pinterest is a community! Don’t just self promote, make some genuine contributions also. Pinterest also discourages excessive self promotion. Find people who have interest similar to yours, follow them and their boards and repin their interesting pins to your boards. Also don’t forget to invite them to contribute to your boards, take initiative and communicate with them more. Find the items that have a visual appeal and are consistent with your niche and repin them. This type of repining will help you create more followers and will increase your presence in your niche’s Pinterest community. Keeping a balance between your own pin and repins from others is important for creating more awareness about your brand.

    Also create Group boards that related to your shop. Group boards are Pinterest boards that allow other people to pin to that board. The Group boards have higher chance for getting popular and there will also be an exponential increase in followers and repins from them. Also Try to comment and like on others pins. It will help you to communicate with other Pinners and try to learn from them. Experience you get from such communication is hundred times better than learning from a blog post. But be careful don’t spam the comments, it will create a negative impact on your brand. Also Pinterest will suspend your commenting rights if you are commenting heavily. So comment only where it is necessary. Help others to help you grow because its better to join hands and grow together. Here is an example of Group board which has 7503 pins, 1962 followers and total of 386 contributors.

     

  7. Pin consistently

    Make pinning a hobby. Consistently pin and repin. Pinning one or two pins daily is better than a huge burst once in a month. It helps to maximize your exposure and engagement. Also try to pin at different times of the day. Pinning a lot a pins at the same time may monopolize a follower’s home screen which is kinda annoying and will definitely reduce your followers count. Make up for the quantity with quality images that you pin.

  8. Make use of SEO and other Social media platforms for Pinterest

    A pinned video tutorial from Youtube pinned in Pinterest

    A pinned video from Youtube

    Take time to set up your account by keeping SEO in mind. Try to use key word rich and eye catching description. Pinterest is already giving you 500 words of freedom for each pin. Don’t try to stuff keywords and try not to look like spamming because descriptions act as the captions for the image that real users would read. Learn about how search works and target your account description, pin description and board names according to it. Make use of the analytic tool Pinterest introduced. Learn from where you are getting views. We have already covered about keyword planning and SEO in our ebook “The Complete Guide to SEO for ETSY“. Also make use of other social networks like Facebook, Twitter and Youtube. Link your Facebook and Twitter account with Pinterest account, so that the pins you share on Pinterest could be posted to Facebook and twitter profiles automatically if you need. You can also pin videos. So make use of video sharing sites like Youtube and Vimeo. We have also covered about how to boost your Etsy sales using Youtube videos.

Pinterest is a fast-growing opportunity in social marketing. As Pinterest grows, the opportunities to promote your shop will also improve. Pinterest has become a game changer for Etsy and other online shops. Its a perfect platform for Etsians. What more do you need? Jump in and start pinning. If you need any help with any other marketing strategy in Pinterest or any other social network don’t hesitate to ask. We at EtsyTrainer love to help you.  We also welcome your suggestions and ideas and please let us know what you think in the comment section.

How to boost Etsy sales with Youtube videos

How to Boost etsy sales with youtube videos

You might have tried to promote your Etsy shop on different social networks. But have you ever tried to boost Etsy sales with Youtube videos? It works great and after all its free and easy. Lets see how and why you should promote your products on Youtube.

No matter how much I use free promotion, I am not getting enough sales. Do I have to use paid promotions?

I have seen a lot of Etsy sellers asking questions like this. Answer to that is, free promotion is enough to boost your Etsy sales but you have to identify what kind of promotion is suited for your products. There are a lot of promotion tips about free advertising that is available all around the web. Every seller adopts a number of advertising techniques to improve their sales, of which some becomes successful and some not so successful.

Why should you boost Etsy sales with Youtube videos?

Youtube opens a wide area of possibilities for promoting your Etsy shop for free. Youtube is ranked third in overall internet traffic (number of visitors) and has become an integral part of Internet users. Still its vast potential is not utilised by most of the Etsy sellers and is widely underestimated. There are a lot of reasons why you should boost Etsy sales with Youtube videos. But the most important reason is that videos can give you a chance to establish a personal connection with your buyers, a connection that cannot be obtained from a plain image or a long description. Videos have more advantage to photos for gaining trust of the buyers. More they trust you, more the connection between you and your buyers increase along with your Etsy sales.

Videos also provide viewers with a lot of information about your products, that make them get familiar with your products. This leads to the chance of increase in sales. The impact a Youtube video creates on the viewers are strong and immediate which could boost your Etsy sales. Personal connection and the amount of information outweighs the impact of reading the text.

Youtube’s search is the second most popular “search engine” after google. So, you could imagine the immense exposure you could grab for your Etsy shop from Youtube. We have seen a few sellers who took action to boost Etsy sales with Youtube videos. Here is an example of a video made by an Etsy seller posted on Youtube.

The video is a simple  tutorial about how to make a handmade fabric flower. It got more than two million views, and if one percentage of her Youtube visitors visit her shop and buy her product, it would result in more than ten thousand sales. But yeah, the ‘1%’ is too good to be real.

Apart from generating visitors, Youtube videos also give you SEO benefits. The ‘back links’ (the links to your shop) from Youtube are considered important for SEO and would definitely increase SEO rank of your shops. In google search results, Youtube videos have more click through rate due to the thumbnails shown in search result, this drives a lot of traffic. This show how easy it is to boost Etsy sales with Youtube videos which could reach on top of google and grab more users from there.

How to boost Etsy sales with Youtube videos - Google search proof

Search results for “Crochet hat for babies” on Google

All you have to do is create a ‘decent’ video on Youtube about your products and with careful planning of Keywords in title and description. You can learn all about Keyword planning and other SEO techniques in our E-book,A complete guide to SEO for ETSY. Another advantage of Youtube videos are that they can be monetized using ‘Google Adsense’. In simple words, you could make money when people view your videos once you get a lot of viewers. Well, that is a different topic and we are not going to talk about it here.

What kind of videos should I make to boost my etsy sales?

  1. “Behind the scenes” videos

    You might have watched ‘behind the scenes’ videos of some movies or music videos. Similarly, you could make videos on how your products are made. These kind of videos shows the story behind the products, that shows your dedication and work that you put into making these products. That adds value to your product and may raise the viewer’s interest in buying it.

  2. Video tutorials

    You can even make simple video tutorials. For example, if you sell crochet hats, you could make a video tutorial about knitting a particular pattern. These videos attract a lot of viewers interested in crocheting, who might have a look at your shop through the link in the video’s description and might end up buying a product or two from your shop.

  3. Video brochures with testimonials and reviews

    You can also create a video about your shop using the testimonials and reviews from satisfied customers or videos about your products using photographs explaining various features of your products.

Generally Youtube videos are inherently viral and helps to improve the brand awareness. Also considering the value it produces videos are time and cost effective. Since most people tend to watch videos rather than reading text, videos can definitely give you an edge that you need in the highly competitive Etsy world. Youtube has become something that is not to be left out by an Etsy seller. So what are you waiting for just create a video, upload it and share it on your Twitter and Facebook account.

Do you have something to add or some experience to share? Let us know in the comments. We at “Etsy Trainer” are always happy to help you.

How to create the best tags for Etsy items for more sales and SEO

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On Etsy, making your shop and products stand out among the huge crowd is a difficult task. The most important thing is to make your products available in the first few pages of the search results. It doesn’t happen by luck. But its easy if you follow a few steps to optimise your shop and listings. There comes the need for SEO. That is the most efficient way to keep getting more people to view your listings and finally get more sales.

Why is it important to create the best tags for Etsy listings?

Tags are a really important factor for SEO on Etsy. Etsy’s search system uses tags along with title to match listings for a particular search phrase. Choosing the best tags and keyword phrases has a huge impact on SEO for your shop. Just like title, tags should also contain the keyword phrases the users might search for. We have covered how to discover the best keywords/phrases for your listings in our free ebook “The complete guide to SEO for Etsy“. If you haven’t read it yet, do read it because keywords are the building blocks of SEO and a set of tags with poor keywords will do no good for your sales. Etsy allows you to add 13 tags for each listing. Since you could include only one or two keyword phrases in the title, tags are the perfect place to optimise for the other keyword phrases.

Here are a few requirements to create the best tags for Etsy

  1. Each tag should be a complete keyword phrase

    For a listing ‘Green fire opal earring’, I have seen people giving tags like ‘green’, ‘opal’, ‘earring’, ‘fire’, etc. Creating best tags for Etsy - keywordsThis is a wrong way to use tags and will never help you rank higher in searches. This is because each of these tags are common words and hence have higher competition. Moreover each of these tags are incomplete and no one will ever search for ‘fire’, ‘green’ or ‘earring’. Here is a few better tags for this listing : ‘green fire opal earring’ , ‘fire opal earring’, ‘green earring’, ‘opal earring’, ‘green gem earring’, etc. Each of these tags are complete phrases people might search for. So, these tags will help you reach higher on search results when people search for them and thats why it is the first step to creating the best tags for Etsy listings.

  2. Repetition of words

    Repeating words within a single tag is not good and obviously not needed. But you could repeat a particular word across different tags. For example, a listing could have tags like ‘green fire opal earring’ , ‘fire opal earring’,  ‘green earring’, ‘opal earring’, ‘green gem earring’, etc. You might have noticed the word ‘earring’ repeating on all of the tags which is perfectly OK.

  3. Order of individual tags is not important

    All the tags – first, second, third or even the last are treated the same. So there is no such rule that your most specific tag should be the first one. But still, the order of words in a particular tag is important as in the title of the listing.

  4. Include the same keyword phrase in title as a tag too

    Including the same keyword phrase used in the listing title as a tag too has shown really positive results for SEO. So just copy the ‘exact’ keyword phrase to one of the 13 tags. If the keyword phrase doesn’t fit inside the tag, shorten it to the next common phrase(or phrases) people might search for. For example since ‘green fire opal earring’ is more than 20 characters, we could use ‘green fire opal’, ‘fire opal earring’, etc as tags.

  5. Make use of all the 13 tags

    Creating 13 best tags for EtsyThink of the 13 tags as 13 people bringing you sales by promoting your products. Would you ever ask some of them to stop bringing you sales? No! You should do the same with the tags too. Tags help your listing appear on search results for 13 different phrases. I know, you may run out of ideas to create 13 separate tags for each listing. But, don’t worry, I’ll show you how to formulate great tags.

  6. Singular/plural words in tags

    Etsy seems to treat both singular and plural tags as almost the same. So, you could use either of these. But I recommend you to use the one most people might search for. Yes, its hard to assume that more people search for either singular or plural forms of the word. We have covered how to find out what keywords are searched the most in our free ebook “The complete guide to SEO for Etsy”. Once you learn it, you could use the same to determine whether to use singular or plural forms of the keywords.

  7. Choose different keywords for different variations of a particular i t e m .

    Do you sell different variations of a particular product? Great! You could rank for more keyword phrases by using different keyword phrases in the tags of different listings(variations) of the item. You should also use different keyword phrases in the titles of these different variations. For example, if you sell two different shapes of ‘green fire opal earrings’, you could use the phrase ‘green fire opal earrings’ on one listing and ’emerald fire opal earrings’ on the other. So people searching for both ‘green fire opal earrings’ and ’emerald fire opal earrings’ might see your listings in search results and obviously you will get more sales and views. If you have more variations, think of more related keyword phrases and use them in the different listings. But, make sure that the keywords are relevant to your product.

Getting ideas for great tags

You might have already seen that Etsy gives you a few ideas to formulate great tags right on the page where you create a listing.

Creating best tags for Etsy - ideas by etsy

Tag ideas by Etsy

Those are really great ideas to create better tags for etsy listings that help you rank higher in search results, because those would be what people might search for. Here are some example tags for a listing – ‘yellow crochet hat for babies’ inspired by the ideas by Etsy(see the image).

  1. crochet hat for baby (title keyword phrase – repeated trimmed)
  2. hat for baby (who is it for?)
  3. baby hat (who is it for?)
  4. yellow baby hat (color)
  5. crochet baby hat (method)
  6. knitted baby hat (method)
  7. minion baby hat (style & featured)
  8. soft yarn baby hat (material)
  9. despicable baby hat (featured)
  10. minion toddler hat (synonym)
  11. yellow toddler hat (synonym)
  12. crochet toddler hat (synonym)
  13. 13. knitted toddler hat (synonym)

Thats it, we have created 13 different tags for a simple item. Isn’t that interesting? Now here is an exercise for you:

  1. Go to Etsy home page http://etsy.com
  2. If you have a few products of your own, then pick one. If not, pick one item from the trending items list.
  3. Go through the item title, description, materials used, etc
  4. Create 13 tags for the item the same way we did just now (without looking into the existing tags for the listing).
  5. Repeat this same exercise for at least 5 items.

Now that you know how to make the best tags for Etsy listings, put it into action. And most importantly ‘TEST IT’. Keep the new tags for a few days (may be a week) and see how it improves your views from search in the shop stats page. Spot the least performing tags and replace them with a new one you believe people may search for. Users’ search behaviour varies from time to time. So you have to keep testing and monitoring your stats to keep the best tags all the time. For example, during a Christmas season, people might search for keywords related to Christmas like “Christmas gift ideas”. If you sell something that is great for a Christmas gift, you could use the keyword phrase “Christmas gift ideas” as a tag for your listing until the Christmas season is over.

This article is a part of our free ebook “The complete guide to SEO for ETSY“. We have also covered how to create the best title and descriptions for your listing in this ebook. Download the ebook and learn the best of SEO for your Etsy shop, and boost your sales like never before.

Do you need to know anything more about tags, or do you have any experience to share? Let us know in the comments.